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Transforming Food Delivery for Odel Restaurant
About Odel
Odel is a popular eatery known for its delicious cuisines. While it had a loyal customer base, the restaurant faced challenges in expanding its reach, streamlining orders, and enhancing customer convenience.
With the rise of online food delivery, relying solely on third-party platforms like Zomato and Swiggy led to high commissions and limited customer data access. To solve this, the restaurant launched ODEL – a custom food delivery app, offering a direct ordering channel to customers.
Key goals
- Reduce dependency on third-party platforms
- Increase direct customer orders and revenue
- Improve delivery efficiency and customer experience
Challenges Before the App Launch
High Commission Fees – Third-party platforms charged up to 30% per order, cutting into profits.
Limited Customer Data – No direct access to customer details for marketing and engagement.
Delivery Management Issues – Coordinating deliveries manually led to delays and errors.
Customer Retention Struggles – No loyalty program or direct communication with customers.
Results & Impact
- 45% Increase in Direct Orders - Customers preferred ordering through the app instead of third-party platforms.
- 30% Higher Profit Margins - No commission fees, leading to better revenue.
- 20% Faster Delivery Times - Optimized delivery management improved efficiency.
- Increased Customer Retention by 35% - Loyalty programs and push notifications kept users engaged.
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